विविधता और विपणन

मुझे मेरे एक नए दोस्त के साथ विविधता पर एक पोस्ट पढ़ने को मिली, जेडी वाल्टन. J.D. has launched a blog that markets to Blacks in Business. He’s an American success story and wants to share his experience with others.

इसने मुझे इतना उत्तेजित कर दिया कि मैं था विविधता पर मेरे विचारों के बारे में लिखने के लिए। मार्केटिंग और ऑटोमेशन से विविधता का क्या लेना-देना है? 38 साल के मोटे गोरे आदमी डॉग के साथ इसका क्या लेना-देना है? सब कुछ! हमारा देश और हमारी दुनिया हर दिन बहुत अधिक विविध होती जा रही है। सस्ती पहुंच और हार्डवेयर के रूप में इंटरनेट सच में पिघलने वाले बर्तन बन रहा है और जनता तक पहुंचता है।

You must respect and speak to all races, creeds and genders if you wish to be successful. If your business wishes to grow, then your company must be diverse as well. It’s impossible to serve a sector of the market effectively if you don’t have input from that sector of the market.

Some folks look internally on diversity programs and utilize it as their excuse for not being promoted or speak to someone else becoming promoted prematurely. I believe this to be short-sighted and perhaps a little ignorant. Basing a promotion on someone’s race, gender, etc. can and will open opportunities to the business as well as the individual.

Here’s the million dollar question… when your company grows successfully by actively promoting minorities and females, new opportunities will come to everyone within that company. It’s the chicken or the egg. Perhaps you never would have had the opportunity to get promoted without having that diverse workplace in the first place!