ग्रीग स्टीवर्ट के पास एक उत्कृष्ट पोस्ट है विकेंद्रीकृत विश्व में विपणन एकीकरण। जब आपको मौका मिले, तो कृपया पोस्ट पढ़ें और विचार करें - न केवल सलाह - बल्कि समाधान जो पेश किए जाते हैं। उल्लिखित समाधानों में से एक एपिमो था। अप्रिमो एक इंडियानापोलिस-आधारित कंपनी है जिसे मुझे सोशल मीडिया, खोज इंजन अनुकूलन और ब्लॉगिंग के बारे में पिछले कुछ हफ्तों से बोलने की खुशी थी।
With the buzz of all these social media tools of late, the typical marketer could be running from tool to tool like a madman trying to keep up. Everything is new, everything is great… it’s all the holy grail of building relationships with consumers. I really worry a lot about my friends in the business who haven’t ever experienced this euphoria before.
Here’s my simple advice for Online Marketers:
- कुछ भी नजरअंदाज न करें – I am an advocate of trying everything to both experience it and think about its strengths and weaknesses. As long as there’s no compelling reason that it will hurt your business, give it a shot!
- सब कुछ उपाय – everything you try should be measured both short and long term. I remember when folks used to use direct mail, they’d try it once and stated that it sucked. If they’d done it 2 to 3 times, it may have worked beyond their wildest dreams. Give it a chance before you decide it’s a waste of time.
- क्या काम करता है पर ध्यान दें – the reason why I’m such a huge advocate of blogging is that we know that it generates a lot of content, search engines find and relay that content to relevant searchers, and it drives a majority of traffic when done effectively. Starting with a foundation of great content will never let you down.
I’m not one to ignore the buzz, but I do pay attention to my Analytics and measure the impact of how I utilize all of these different mediums. Once I’m confident that I’ve leveraged the medium to it’s potential, I decide on where to focus my energy.
For many years, that’s always returned me to my blog.