Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology.
एक महान बिक्री संगठन को पर्याप्त समय दें और वे किसी भी हेरफेर कर सकते हैं प्रस्ताव के लिए अनुरोध into a winning and profitable strategy for a company. I work for a company who’s primary competition (in our prospects’ opinion – not mine) is open source software. If we sold expensive software that competed directly with free software, we wouldn’t have 300+ clients. The reason why we are growing is that we’re not actually सॉफ्टवेयर बेचना – we’re selling results.
हमारी संभावनाओं का मानना है कि हमारे ब्लॉगिंग प्लेटफॉर्म पर जाने में मूल्य यह है कि यह परिणाम देगा कोई सिरदर्द नहीं सड़क के नीचे। कोई सिरदर्द नहीं डाउनटाइम में, कोई सिरदर्द नहीं रखरखाव में, कोई सिरदर्द नहीं सुरक्षा मुद्दों पर, कोई सिरदर्द नहीं स्केलेबिलिटी में, कोई सिरदर्द नहीं प्रदर्शन में कोई सिरदर्द नहीं उपयोगकर्ताओं को शिक्षित करने में, कोई सिरदर्द नहीं because it’s difficult to use… and most of all कोई सिरदर्द नहीं असफलता से।
शायद हमारी असली प्रतियोगिता टाइलेनॉल है!
Some prospects relish the opportunity for headaches… that’s okay… we’re not here for them. We’d rather work with clients who concentrate on results. Results as defined by उन, नहीं us.
Whenever your company is investing in technology, it’s not the hardware and software (sorry Engineers!) that they are buying – no matter how cool. What your company is really investing in is the people in front of and behind the product. Your company is investing in the salesman that they trust. Your company is investing in the entrepreneur who started the company that you know as a leader. Your company is investing in people – people who have solved the problem that keeps giving you headaches.
सरकारी क्षेत्र के लिए काम करने वाले एक ग्राहक ने हाल ही में मुझे बताया:
Doug – I don’t care about आरओआई. I don’t care about how much money your application can make us. I don’t care about upsells. I don’t care about technology. The reason why I pay your company is because you’re there to answer the phone or an email when I have a question… and you know the answers. Keep answering the phone and helping me and we’ll stick around. Stop answering the phone and I’ll find someone who can.
This is why customer service is such a critical component of a great technology startup. I don’t care how cool your application is… when you start telling your customers what you नहीं कर सकता help them with, don’t expect them to sign a renewal (nevermind an upsell!). Your clients want success and they are trusting you to give it to them. You better be listening and responding. Even better – you should be proactively moving to build your clients’ success.
Even within the Software as a Service industry, companies have found that they can’t hide behind a customer support page or knowledge base… or worse, a customer forum. SaaS customers need to understand how to fully leverage the solution they’ve invested in to be successful. That requires competent, experienced employees who understand what it takes.
These leaders understand the path of least resistance, they understand how to read clients and see whether they’re great prospects for growth or customer testimonials… most of all they understand how to impact clients personally. It doesn’t require ridiculous short-sighted goals, hampering processes that ignore the clients’ success, or worse… micromanagement when resources are already lacking. It requires hiring people you trust, allowing them to make great decisions on behalf of the company, and removing all obstacles to serve clients effectively (and profitably).
क्या आप अपने ग्राहकों को सफलता प्रदान कर रहे हैं? या आपका स्टाफ सिर्फ उन्हें दे रहा है अधिक सिरदर्द?