2015 के माध्यम से सोशल मीडिया विकास सांख्यिकी

सोशल मीडिया

सर्च इंजन जर्नल ने इन्फोग्राफिक के तीसरे वार्षिक संस्करण को विकसित किया सोशल मीडिया की निरंतर वृद्धि2015 के माध्यम से प्रत्येक सामाजिक नेटवर्क पर आंकड़े प्रदान करना। यह गैरी वायनेरचुक के उद्धरण के साथ खुलता है।

When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals. गैरी वेयनेरचुक

I’m a fan of Gary V, but I don’t believe that quote is accurate, nor does it scratch the surface. I know first hand the challenge of both operating a business and interacting via social media. I’m worried about the lifetime value of our clients and retention of them. We don’t manage our social media presence perfectly, and we’re a new media company!

I haven’t walked into a business yet where employees were standing around doing nothing बजाय संभावनाओं और ग्राहकों के साथ ऑनलाइन गहराई से उलझना। जब हम ग्राहकों के साथ काम करते हैं और सोशल मीडिया के उनके उपयोग को बेहतर बनाने के लिए उन्हें प्रतिक्रिया प्रदान करते हैं, तो हम उन चुनौतियों को देखते हैं जो उनके पास पहले से हैं।

  • Many businesses don’t have the luxury of निवेश करना टूल और योग्य कर्मियों में अपने सोशल मीडिया को संचालित करने के लिए। चैनल के आधार पर सामाजिक अद्यतनों का अनुकूलन और दिन भर उलझाने या बस पहुंच से बाहर होने जैसी युक्तियाँ।
  • व्यवसाय हैं चुनौती दी with shrinking profit margins and increased competition in their industry. That’s not happening because they’re not optimizing their Facebook updates. A long-term strategy doesn’t matter very much when you need leads now to keep the lights on.
  • व्यवसाय हैं कमी la रणनीति और प्रशिक्षण resources to educate their employees on implementing a successful social media strategy. We’re developing those programs, but not everyone can afford the investment. I agree with Gary V that निवेश नहीं एक कंपनी के लिए लंबी अवधि के लिए कयामत जादू कर सकता है और वह निवेश बंद कर देगा। लेकिन अधिकांश व्यवसाय और उनके कर्मचारी अभी कहीं बीच में हैं।

Newly launched companies often reap the benefits of social media. It was ingrained as part of their DNA from the day they launched their business. In fact, their business may even have exploded online because they were an early adopter. Those aren’t the majority of businesses, though. Most companies are legacy firms that had successful sales and marketing strategies in place for decades – and social media wasn’t part of the mix.

मुझे पारंपरिक, विरासत व्यवसायों से बात करना पसंद है। वास्तव में, मैंने अभी किया था व्यापारिक नेताओं के साथ मुख्य प्रस्तुति from finance and energy companies. I didn’t criticize them for being short-term thinkers – they’re not. What I did, instead, was have an honest dialogue on consumer and business buyer behavior that requires them to adapt.

One way of thinking about social media is to equate it to traditional sales and marketing. If there’s an industry conference where your prospects flock, your business would invest in a booth and send your strongest team to the event. Your marketing team would be hard at work providing the collateral necessary and branding your station to attract the passers-by.

At the event, your sales team would engage in meaningful conversations with customers and prospects. They would handle basic questions from curious attendees. They’d network intensely to maximize their time and reach at the event. And they’d invite likely prospects to in-depth conversations over drinks and dinner.

Regardless of the type of event, it’s doubtful your sales professional would just stand there wait for someone to ask them a question, or jump out at each prospect to repeat an offer over and over. The same opportunities exist in social media. But social media provides a global industry conference that’s year round, running every hour of every day.

वैश्विक स्तर पर 3 बिलियन इंटरनेट उपयोगकर्ताओं में से 2.1 बिलियन के सोशल मीडिया अकाउंट 1.7 बिलियन सक्रिय उपयोगकर्ताओं के साथ हैं

Your customers are there. Your prospects are there. The research they’re both seeking is there. And your competitors are there. Virtually every customer journey incorporates social media, from awareness through conversion, nowadays. Recognizing that is key to businesses investing in an increased social media presence, adapting to the challenges it brings and adopting strategies that increase business results.

Here’s a look at the continued growth of social media, worldwide, through 2015:

सोशल मीडिया ग्रोथ 2015 के माध्यम से

तुम्हें क्या लगता है?

यह साइट स्पैम को कम करने के लिए अकिस्मेट का उपयोग करती है। जानें कि आपका डेटा कैसे संसाधित किया जाता है.